Digital Marketing Strategist

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Designation: Digital Marketing Strategist

Position: Full-Time

Experience: Proven experience of 5-9 years in the domain, with the last 3 years as a digital marketing strategist

Location: Bangalore

We are looking for a dynamic digital marketing powerhouse to lead AscentHR’s virtual avatar. AscentHR is a boutique HR consultancy and advisory firm with roots in payroll processing and compliance management. As you join our team, you will become part of a flat-structured organization, people-centered, delivery-led company culture and hone cross-functional expertise.

Role Expectations:
• Optimize our brand’s digital marketing efforts across all digital channels
• Keen awareness of social media trends, analytics to determine the success of digital campaigns, web-based media, and drive digital marketing initiatives
• Working knowledge of digital marketing tools, SEO/SEM tools such as Hootsuite, Google Search Console, Mailchimp, Yoast, AHrefs, Sprout Social, and Canva

Responsibilities:
• Training an eye on our website rankings, domain authority, and organic reach on a day-to-day  basis and suggesting actionable steps
• Taking charge of improving our social media presence
• Deploying social media insights to understand user journeys and targeting campaigns  accordingly
• Building content calendars for email and direct marketing campaigns, and updating them in real  time based on analytical insights
• Working with our content creators and designers to help them produce targeted,  search-engine-optimized, authoritative content
• Maintaining a marketing database to segment leads effectively, fine-tune positioning, and  target/re-target with efficiency
• Reporting on the performance of all digital channels and efforts, presenting finding against  established KPIs and ROI-indicators
• Tabling new growth strategies backed by cogent arguments and projections on the results
• Planning test-runs on organic and paid reach, documenting results on conversion
• Collaborating with external public relations agencies and partner to homogenize brand  awareness and brand recall

Requirements:
• Proven experience of 5-9 years in the domain, with the last 3 years as a digital marketing  strategist
• Graduation / PG in marketing and sales with marketing specialization
• Data-led portfolio of projects on how you improved the digital presence
• Excellent project management, analytical, critical thinking, and reporting skills
• Flawless and cutting-edge knowledge of SEO, the various updates on search engine algorithms,  and social media algorithms including LinkedIn, Twitter, and Instagram
• Understanding of subscription and ROI models, commercial models of paid campaigns
• Detail-oriented and determined to let nothing slip. A true manager-of-one, self-driven toward  improving and nurturing our digital presence

Type: Full Time
Location: Bengaluru

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